Optimizing for Google’s New Local Image Carousel
In June, Google rolled out an interactive “local carousel” of images at the top of certain search results pages. Some local business categories have immediately received the new treatment, while others...
View ArticleGoogle Analytics: Landing Page Metrics
A brick-and-mortar store has only one front door. But a website has as many front doors as web pages published. Search engines like Google, Bing, Yahoo!, and Ask will make their own determination as to...
View Article10 SEO Tips for Interior Designers
Search engine optimization for interior decorators is challenging, particularly in larger markets where there can be hundreds of businesses vying to appear on Google’s first page and in the “7-pack” of...
View ArticleLocal SEO for Dentists, Orthodontists
Dentists, orthodontists, and other dental healthcare clinics have unique challenges in trying to achieve higher rankings in local search engine results. Most cities have dozens to hundreds of dental...
View ArticleLocal SEO for Multiple-location Businesses
Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t...
View ArticleGenerating Local Business Beyond the Click
Most of my articles address how to succeed with pay-per-click advertising. I’ve written about numerous ways to drive traffic to your website and to convert that traffic into sales or leads. But what if...
View ArticleLocal SEO: 15 Marketing Activities that Improve Citations
The rapid growth of smartphone usage has reinforced local search as an important marketing channel for location-based businesses. The basic building blocks of a local search-engine-optimization...
View ArticleUse Hyperlocal Advertising to Reach Nearby Consumers
“Hyperlocal” refers to a specific consumer audience in a very small geographical area. By using hyperlocal ads, your business can promote products and services to a local audience in your immediate...
View ArticleConsumers Change Shopping Habits with Local Businesses
Consumers have been relying on the Internet to find businesses and products in their local areas for years. They use social media, review websites, and mobile search to conduct research before making...
View ArticleGoogle My Business: What You Need to Know
On June 11, Google Places became Google My Business. More than an exercise in rebranding, the name change heralded several important changes. Google+ integration has been improved. Google My Business...
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